Hydra-Bull Line Extension

Hydrabull is a conceptual line extension of Red Bull developed as a group project. The problem is Red Bull consumers especially athletes, students, and busy professionals—are looking for cleaner, more versatile energy solutions that fit into workouts, long days, and travel. The goal was to expand Red Bull’s presence into the hydration + energy space with a powdered hydration packet designed for on-the-go consumers.

My role focused on developing the marketing strategy, from identifying the traditional/digital media and brand awareness, to positioning HydraBull as a high-performance dual hydration, on-the-go energy packet.

This project strengthened my experience in brand extension strategy, audience targeting, go-to-market planning, marketing storytelling within an established brand system.

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